With the pandemic have come many hard lessons in the world of nonprofits and businesses everywhere. One of those lessons is the absolute necessity of growing diverse income streams to maintain stability in otherwise uncertain times. Many organizations that have relied on events, galas, community events, or other in-person fundraisers have had to face the tough reality that those cornerstone events might not always be a staple in their larger fundraising strategy.
One option to diversify your organization’s fundraising is to follow the trends of the larger business world and dive into the endless possibilities of e-commerce.