Presentation by Trabian Shorters who framed the concept of Asset Framing.
Discover the psychological and cultural power of narrative.
Explore why deficit-framing sabotages equity and how to find smarter solutions.
Learn how to apply asset-framing in communications strategies.
What is Asset Framing?
Excerpt from The Power of Asset Framing: A Conversation with Trabian Shorters – The Skillman Foundation
“How do we create equitable outcomes for all members of our community? We can start by defining people by their aspirations, not their challenges.” This method of thinking, commonly known as “asset-framing,” has become an essential part of the way Trabian Shorters views his work as the founder & CEO of BMe Community. The Miami-based organization has developed a network of innovators, leaders, and champions who invest in aspiring communities across the country and help develop positive change. For Shorters, recognizing people as assets to their community has helped drive his organization’s impact and tell a more accurate story of the groups they serve.