A welcome series is an automated, drip campaign that you can build in your email marketing tool and set to send to new subscribers when they opt in to hearing more from your organization. This can be anywhere from a single welcome email to an email sequence of 3-5 (or more) messages.
The goal of any welcome series is simple: Introduce new subscribers to your organization and your work, thereby continuing to build a relationship with someone who has the potential to become a donor (or take other meaningful action) down the road. You do this in a welcome series by giving new subscribers a taste for your organization’s mission and vision, your available resources, and stories of success and impact.