This three-part series is by Train Your Board partner Laurel McCombs.
In recent years, there’s been much discussion about the generosity crisis. The number of people giving to traditional 501(c)(3) nonprofits has been declining for more than a decade. In the last few years, we’ve also seen a decline in contributed dollars, having a major impact in both uban and rural communities.
While opportunities offered through the Great Wealth Transfer may allay fears in the short-term, all fundraisers must address shifting expectations among younger donors.
First: We do not believe there is a generosity crisis. We do believe that donors have more options. Our role is to make our causes more attractive to donors who want to make a difference, clearly demonstrating the impact of their gifts.
The challenge – and the answer — connects three key elements: trust, engagement, and impact. These aren’t new or revolutionary concepts. We’ve been talking about their importance for years, yet they’re often overlooked in practice.
Learn how these core elements are key to successful fundraising for nonprofits.