About this event
We are cancelling this event due to low enrollment. If there is enough interest we will reschedule this session at a future date. If you were planning on registering to attend this event please notify [email protected], 503.239.4001 ext. 123. Thanks.
Tisha Oehmen, Chief Operating Officer
Paradux Media Group
Mike Frey, Chief Visionary Officer
Paradux Media Group
These two half-day workshops will provide skill development for an effective and sustainable social media program. Join us for the full day, or attend either the morning or afternoon session.
“Should We Be in Social Media?”
9:00 a.m. to 12:00 p.m.
Trying to decide whether or not to jump on the social media band wagon? While it’s true that social media can bring important word-of-mouth advertising and a tighter connection to your volunteers and donors, it also brings a time and/or dollar commitment with it. It’s not right for every organization right now, but for the ones willing to get involved it can bring big payoffs.
After this class, you will understand each of the following issues, and how they pertain (or not) to your organization so that you can make an informed decision about engaging in social media.
- The state of social media today, and where it looks like it is heading in the future.
- The differences between, and uses of, the various social media platforms.
- Which social media platforms you need to be in to increase your website’s visibility in search engines.
- How your website, email newsletter, radio, television, and social media could work together to enhance your visibility.
- A realistic appraisal of how much time/money it will take to be involved in social media.
- The ramifications of being involved in social media on your organization’s culture and climate.
- How to handle good and bad publicity from being involved in social media.
“Getting Started in Social Media”
1:00 to 5:00 p.m.
If you think your nonprofit might benefit from being on Facebook or Twitter—then this is the class for you. This will be a hands-on workshop, so plan on bringing your own laptop and leaving with tangible strategies and executable ideas to put your business online and in the world of social media!
In this class, you’ll learn how social media works together to create an authentic presence for your business.
- Insider Facebook Techniques: the differences between page types (including Causes), Facebook etiquette, and norms, and how to create posts that get noticed. We’ll teach you about posting frequency, post ideas, and how to position your company as an expert.
- Decoding Twitter Profitably: how Twitter works, Twitter etiquette, and roadmap. We’ll share how to create tweets that get noticed, the recommended post frequency, ideas for posts, twitter games, and how to create credibility and increase your clout.
About the Presenters
Tisha Oehmen is a marketing and brand advisor with successful leadership across marketing, planning, and community engagement. Tisha spent more than 16 years in the financial services industry, where she utilized her marketing, branding, business development, product development, positioning, and channel selection expertise. She developed and implemented beloved brands and successfully grew customer acquisition, satisfaction, and retention. Holding an MBA and a BA in Political Science from the University of Oregon, Tisha holds an MBA and a BA in Political Science from the University of Oregon.
Mike Frey has spent more than 18 years in the world of marketing and advertising. During that time he has developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.