Essential Connections Between Fundraising & Marketing

About this event

Marc Smiley, Managing Partner
Solid Ground Consulting

Rich Bruer, Senior Consultant
Solid Ground Consulting

Fundraising and marketing are deeply related practices, if not flip sides of the same coin. But the reality is many nonprofits keep the practices separate or barely scratch the surface of integrating the two into a robust resource development program. That prevents fundraisers from using some the best and most proven marketing strategies and techniques to build their programs. And it keeps marketers from developing messages, stories, and tools that connect donors to the organization.

In this seminar, we will help you — executive directors, development officers, marketing managers — break down the silos of fundraising and marketing and learn how you can integrate the practices for greater impact: more donor prospects, greater donor loyalty, and increased awareness and relevance in your community.

In this seminar, participants will:

• Understand the essential connections between fundraising and marketing
• Learn what fundraisers need to know about marketing and what marketers need to know about fundraising
• Become familiar with an integrated approach to resource development
• Learn how to ensure integration in their organizations

  Learn more about Marc Smiley and Rich Bruer.

  Inspired Practices, Inspiring Nonprofits Seminar Series

  This five-part seminar series is brought to you through a partnership between Solid Ground Consulting and the Nonprofit Association of Oregon.

  Sessions include:

  1. Using Story to Build People, Plans & Resources
  2. Essential Connections between Fundraising & Marketing
  3. Cultivating Political Savvy to Advance Your Mission
  4. Growing Collective Capacity through Durable Collaboration
  5. Developing the Traits of an Authentic Leader