Savvy Media and PR: Put Your Best Face Forward

About this event

Lisa Canady, Founder
Eclipse Marketing
Marie F. Melsheimer, Senior Account Manager
Campbell Consulting

Continental Breakfast & Networking at 7:30
Presentation at 8:00

Are you spending lots of time and dollars developing fancy newsletters, snazzy websites, and imaginative marketing packets and still not getting the results you want in terms of donors, volunteers, and clients? Do you find that more people want to spend $10 on a Zhu Zhu Pet® than support your organization? What’s wrong with this picture, and what do those corporate media and public relations professionals know that we don’t?

Join us to learn best practices from the for-profit as well as nonprofit world. You can use these “insider” tricks and tools to hone your message and reach your yet-to-be discovered group of donors, volunteers, and clients who just haven’t seen or heard your message in a way that moves them to action.

Lisa Canady will share techniques that successful media firms use to:

• Maximize a small ad budget
• Build media sponsorships and partnerships
• Create successful promotions and other activities that drive attention to your message
• Understand and assess various types of media as they relate to your budget, objectives, target market
• Evaluate cost vs. value

And, Marie Melsheimer will share insights and strategy about these public relations topics:

• Beyond the press release: How to put that puppy to WORK for you
• Don’t be left behind #inbend: Staying in the social media conversation
• You’ve got it, flaunt it! Placed articles and “expert” positioning for your organization
• Overwhelmed by all this outreach? Tools to make your job easier

About the Presenters

Lisa Canady is a marketing and media specialist with fifteen years experience in a variety of markets. She has developed and executed strategic marketing plans for clients in numerous markets, including the San Francisco Bay Area, Los Angeles, Portland, Seattle, Southern Oregon, and Central Oregon. Through effective negotiations and solid relationships with the media, she has created numerous opportunities for clients, including: media promotions, event tie-ins, internet and print cross-promotions, sponsorships, cause related events, and various other “value added” incentives. In 2001 Lisa moved to Central Oregon and started Eclipse Marketing. Her client experience includes Oregon State University, BendBroadband, Heavenly Ski Resort, Mt. Bachelor Ski Resort, Clear One Health Plans, The Athletic Club of Bend, Pine Mountain Sports and the High Desert Museum, among others.

Marie Melsheimer, a senior account manager for local public relations firm Campbell Consulting, loves to create client messaging that resonates with target media, while complementing traditional approaches with new media outreach. She thrives on finely crafted messages, front-page stories, and building personal relationships with the editors and writers she works with most. Marie has applied her skills in a variety of industries, from high-tech health care (WellMed—now WebMD) all the way to performing arts (The Hult Center in Eugene). Marie holds a bachelor’s degree in Public Relations and English from the University of Oregon, and a master’s degree in English from Portland State University. Currently, she manages Campbell Consulting’s accounts for Deschutes Brewery, Old Mill District, NorthWest Crossing, Decipher, Inc., and others.

Find Marie on Twitter: @mariefayandre.

About the Network

Each session of the Nonprofit Network of Network of Central Oregon is designed to strengthen your management skills while providing field-tested concepts and tools to take back to your organization for implementation. In addition to skills development, each session allows for networking and peer coaching in a collaborative learning environment.