About this event
Unfortunately, this event has been cancelled. Please contact Idealware if you have questions.
Peer-to-peer fundraising has become increasingly popular in the past few years. For nonprofits, it can be a powerful way to form a deeper connection with current supporters and gain new ones, as well—not to mention raising some money. Want to run your own peer-to-peer campaign, but aren’t sure where to start? Don’t worry. This course will take you through the process step-by-step, in real time, as you plan and carry out a four-week peer-to-peer fundraising campaign.
Idealware designed “Peer-to-Peer Fundraising from Start to Finish” to provide you with the comprehensive training and support you need to take your own month-long campaign from concept to completion, and to make it a success. Whether you’re a gala greenhorn or a walk-a-thon wizard, this brand new course provides the help you need at every step along the way. From designing a compelling approach, to managing the technical aspects, to actually running your peer-to-peer campaign, you’ll learn to put the pieces together in real time.
You’ll begin at the starting line, where you’ll design a campaign that fits your organization and determine how much you can expect to raise. Then, you’ll define the people who should be involved, your goals, and your story. You’ll learn what software can help you meet your goals, how to run a great campaign, and where to go next—all along, you’ll be perfecting your plan and putting it into action, running a four-week campaign during your participation in the course.
Throughout the course you will use Idealware’s step by step workbook, Peer-to-Peer Fundraising Made Easy, to help you make sense of the concepts and tailor them to your needs. Idealware’s expert trainers will also be available for office hours in the weeks when class does not meet to give you specific advice and guidance on making your campaign a success.
Through this course, you will:
- Plan a peer-to-peer fundraising campaign from start to finish
- Run a peer-to-peer campaign with the support of Idealware trainers
- Have access to Idealware’s online fundraising experts at every step of the way
- Join a cohort of participants running peer-to-peer campaigns at the same time
- Find the right technology to assist in your campaign
- Learn how to recruit and support fundraisers
- Start thinking about measuring your success to learn from for future campaigns
Schedule
All 90-minute sessions begin at 10:00 a.m. PST.
April 29: The Peer-to-Peer Strategy & You
When it comes to starting a peer-to-peer fundraising campaign, there are a lot of questions to answer first. How much can you expect to raise? How much will it cost? Who needs to be involved in the planning process? How can you reach your desired audience? Is this type of campaign even a good fit for your organization? In this first class, you’ll set achievable goals for your campaign, define the key players involved, and break down these questions so you feel confident moving forward.
May 6: Campaign Scheduling
Before you start seeing the dollars flow in, some initial planning and preparation is necessary. Now that you have gotten the basic logistics out of the way, you will need to schedule milestones and select the tool to facilitate your campaign. You’ll learn to identify the key considerations in choosing a peer-to-peer fundraising platform, and how to find one that fits your campaign budget. You’ll learn how to tell if your campaign is moving at the right pace, and how to recruit your fundraisers at this crucial stage.
May 13: Running Your Campaign from Start to Finish
Your campaign is looking good. You have your goals mapped out, a calendar made, and people are starting to sign on, but what can you do to keep things moving? In this session, you’ll learn to write compelling materials to help make a deep connection with your supporters, and get them excited to be in on the action—you’ll also learn to train fundraisers so they are ready for the weeks ahead.
May 20: Office Hours—Developing Your Campaign & Recruitment
May 27: Generating Ongoing Excitement & Engagement
After a few weeks, your campaign is really starting to take shape. You’ve kicked everything off on-time and donations are finally starting to come in. But this is no time to rest. You still have to help to support your fundraisers as they work through the campaign, make certain you are sticking to your calendar, and keep things fun and exciting for everyone involved.
Your campaign will run during the month of June. We’ll help you as you go with these three office hour sessions:
June 3: Office Hours—Checking in on Your Campaign
June 10: Office Hours—Checking in on Your Campaign
June 17: Office Hours—Checking in on Your Campaign
June 24: Closing Up & Moving Forward
In the final session, you’ll learn what to do now that your campaign has finished, including designing surveys to get feedback from your fundraisers and donors, and how you can best thank donors and participants so they will be even more likely to take part in the future. You’ll also learn how to evaluate and measure your campaign, and how to use that data to prepare for peer-to-peer fundraising campaigns in the years ahead.
July 1: Office Hours—What Did You Learn?
Note
This course is designed to support you through a four-week online peer-to-peer campaign. If you hope to pair your fundraising with an in-person event, this course will certainly prepare you for success, but the timeline is not designed to encompass the additional planning time needed.
This course is targeted at nonprofit fundraising and communications staff, or anyone involved in fundraising or communications as a volunteer or Board member. If you’ve never run a peer-to-peer fundraising campaign, or have run campaigns with only moderate success, we encourage you to take part. All participants should plan to run a peer-to-peer campaign with a live event in the month of June to get the most out of the program, but the size of the campaign is up to you. No experience with fundraising or peer-to-peer is necessary to take part. Still not sure if this class is right for you? Email [email protected], and we’ll help determine if you’re a good fit.
About the Presenters
Andrea Berry, Director of Partnerships and Learning, oversees Idealware’s fundraising and training activities, including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management, and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health research, and museums. She has also taught math, performing arts, and history in traditional and non-traditional educational settings. She brings a breadth of experience with fundraising software, particularly as it relates to small nonprofits, and has worked as a consultant with nonprofits across New England to help identify appropriate donor management software. Additionally, as a former teacher, Andrea brings front-line, tested expertise in curriculum development and training.
Cost (for all five sessions & office hours)
$175 NAO Members
$200 Nonmembers
Additional Information
Registration for this event is through Idealware, our partner for this training.
Please register with the email address where you would like to receive the access and dial-in information for the online seminar.
All registered participants are granted access to the recordings of each session. If a participant cannot attend any of the sessions due to a scheduling conflict, they will still have access to all the content of the Toolkit.