Stay Relevant: Evaluate Your Impact to Tell Your Story

About this event

Vanessa A. Becker, Senior Principal Consultant
V Consulting & Associates

Lunch & Networking at 11:30
Presentation at 12:00

We are drawn to our work because we believe passionately in our cause and want to make a difference. To engage volunteers, develop donor relationships, and promote our organizations, we often rely on storytelling that speaks to this passion. Our enthusiasm for our work is so great that it is hard to imagine that anyone wouldn’t be moved to support us!

Now, in the face of greater need, fewer resources, and increasing competition, donors and supporters who were traditionally moved by emotive storytelling are starting to ask “what changes in my community because your organization is here?”

With this shifting tide in our nonprofit world, promotion of our organizations is becoming less about what we “do” and more about what we “change” because of what we do. We must articulate our impact, how we evaluate our services and programs, and the difference we make in our communities.

Identifying and measuring impact can be quite simple and compelling. Don’t miss this opportunity to learn how to keep your organization relevant in shifting tides. We’ll discuss:

• Fine-tuning your story to keep people engaged
• Identifying simple and concise measures of impact
• Ways to connect your story with your impact, and keep donors and funders engaged in your mission

About the Presenter

Vanessa A. Becker, founder and principal consultant at V Consulting, offers an unparalleled blend of nonprofit executive experience and academic preparation. Vanessa founded V Consulting to use her training, expertise, and talents to improve the efficacy and impact of nonprofits. With over 18 years’ experience in the nonprofit sector, Vanessa has served as Executive Director, on government-based advisory boards, as a publicly elected trustee of a higher education institution, and chaired several nonprofit boards. She’s worked with organizations of all sizes and geographical focus areas, and her breadth spans from volunteer based start up nonprofits to $200 million public institutions, frontier rural to inner city urban communities, and nearly everything in between. Vanessa has also served as an advisor and reviewer for many funding bodies, including state and private funders, United Way, and federal stimulus and recovery act funds. Learn more at www.vconsults.com.

About the Network

Each session of the Rogue Valley Nonprofit Network is designed to strengthen your development and management skills while providing field-tested concepts and tools to take back to your organization for implementation. In addition to skills development and meeting with the experts, each session allows for networking and peer coaching in a collaborative learning environment.