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NAO Webinar

Leveraging Communications to Achieve Organizational Goals

Online Event

About this event

Date

Thursday, July 27, 2023
12:00 p.m. – 1:30 p.m. (PT)

Event Description

Title
Leveraging Communications to Achieve Organizational Goals

Presenters
Sophie Crumpacker, Senior Account Executive, anat.
Anat Gerstein, Founder and President, anat.

Whether your goal is to fundraise, engage participants or potential audiences, advance thought leadership, or advocate for policy change, employing the right communications strategy and tactics is key to your success. But creating a strategic communications plan can seem daunting. Join Sophie Crumpacker and Anat Gerstein from the full-service nonprofit communications firm anat., for a webinar on creating a successful annual communications plan.

The webinar will cover:

  • Identifying target audiences and tactics to reach and engage audiences
  • Developing stories that move target audiences to action 
  • Creating a calendar of internal and external opportunities to reach your audiences
  • Quick tips for generating press stories, effective digital communications, and powerful collateral  

For accommodation requests, please contact us at [email protected]. Advanced notice of at least 10 days is appreciated.

About the Presenters

Sophie Crumpacker, Senior Account Executive, anat.

Sophie Crumpacker, Senior Account Executive, joined anat. in 2017. Her clients include social service, health, and advocacy nonprofits. Prior to joining the firm, she worked in communications and development at Partnership with Children, a nonprofit that provides counseling services to New York City public school students. She also interned at the Huntington Disease Society of America and worked as a research assistant in a psychology lab. Sophie graduated from Washington University in St. Louis, where she earned a bachelor’s degree in psychology and public health. She lives in Portland, Oregon. 

Anat Gerstein, Founder and President, anat.

Anat Gerstein, Founder and President, started her eponymously named firm in 2010 after years of seeing first-hand the support nonprofits need to effectively tell their story. Prior to starting the business, Anat served as chief of staff and press secretary to New York City Public Advocate Betsy Gotbaum; provided public relations services to top healthcare companies, including Eli Lilly and Cigna; developed effective communications materials for social service and other non-profits; and promoted political candidates at the state and local level.

She began her career nearly 25 years ago in the advertising sector, working on consumer brands such as Vicks and Crest. Anat is a graduate of New York University’s Stern School of Business and a Sabra (Israeli native). Anat served on The New York Community Trust Nonprofit Excellence Awards Selection Committee from 2013 to 2018.
 

Thank You Funders

Funders: Meyer Memorial Trust, The Ford Family Foundation, & M.J. Murdock Charitable Trust

Cost

$20 NAO Members
$40 Nonmembers

If you have any questions or trouble registering, contact [email protected]

Location

Online

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Date

Thursday, July 27, 2023
12:00 p.m. – 1:30 p.m. (PT)

Event Description

Title
Leveraging Communications to Achieve Organizational Goals

Presenters
Sophie Crumpacker, Senior Account Executive, anat.
Anat Gerstein, Founder and President, anat.

Whether your goal is to fundraise, engage participants or potential audiences, advance thought leadership, or advocate for policy change, employing the right communications strategy and tactics is key to your success. But creating a strategic communications plan can seem daunting. Join Sophie Crumpacker and Anat Gerstein from the full-service nonprofit communications firm anat., for a webinar on creating a successful annual communications plan.

The webinar will cover:

  • Identifying target audiences and tactics to reach and engage audiences
  • Developing stories that move target audiences to action 
  • Creating a calendar of internal and external opportunities to reach your audiences
  • Quick tips for generating press stories, effective digital communications, and powerful collateral  

For accommodation requests, please contact us at [email protected]. Advanced notice of at least 10 days is appreciated.

About the Presenters

Sophie Crumpacker, Senior Account Executive, anat.

Sophie Crumpacker, Senior Account Executive, joined anat. in 2017. Her clients include social service, health, and advocacy nonprofits. Prior to joining the firm, she worked in communications and development at Partnership with Children, a nonprofit that provides counseling services to New York City public school students. She also interned at the Huntington Disease Society of America and worked as a research assistant in a psychology lab. Sophie graduated from Washington University in St. Louis, where she earned a bachelor’s degree in psychology and public health. She lives in Portland, Oregon. 

Sophie%20Crumpacker%20Headshot_0.png?itok=-sipVK02

Anat Gerstein, Founder and President, anat.

Anat Gerstein, Founder and President, started her eponymously named firm in 2010 after years of seeing first-hand the support nonprofits need to effectively tell their story. Prior to starting the business, Anat served as chief of staff and press secretary to New York City Public Advocate Betsy Gotbaum; provided public relations services to top healthcare companies, including Eli Lilly and Cigna; developed effective communications materials for social service and other non-profits; and promoted political candidates at the state and local level.

She began her career nearly 25 years ago in the advertising sector, working on consumer brands such as Vicks and Crest. Anat is a graduate of New York University’s Stern School of Business and a Sabra (Israeli native). Anat served on The New York Community Trust Nonprofit Excellence Awards Selection Committee from 2013 to 2018.
 

Thank You Funders

Funders: Meyer Memorial Trust, The Ford Family Foundation, & M.J. Murdock Charitable Trust

Cost

$20 NAO Members
$40 Nonmembers

If you have any questions or trouble registering, contact [email protected]

Location

Online

When
July 27th, 2023 from 12:00 PM to  1:30 PM
Location
Online Event
Event Fee(s)
Price $40.00