Maximize the Power of Your Stories Across Earned and Owned Media Channels

About this event

Date

Wednesday, March 8, 2023
8:30 a.m. – 10:30 a.m. (PT)
Check-in and Networking at 8:30 a.m., Presentation at 9 a.m.
Light Breakfast Provided.

Event Description

Title
Maximize the Power of Your Stories Across Earned and Owned Media Channels

Presenter
Sally Compton, Executive Director, Think Wild

When it comes to garnering support from our community, the stories we tell are one of our most significant assets. Think of your organization’s biggest stories – Why did they matter? How were they shared? How might you spread them even further next time? This session deeply delves into how to tell compelling stories that engage our communities and power our missions.

With a focus on digital media, we’ll explore:

• The many different avenues for awareness and engagement, including earned (press, radio, television, podcasts, etc.) and owned (website, blog, social media, e-newsletter) media.
• Strategies for crafting and maximizing your content to deliver the right message to the right audience at the right time.
• Best practices for working with the press including building and maintaining a media list, writing effective press releases, and tips for identifying what’s newsworthy at your organization.
• How to incorporate specific media goals and strategies into your annual work plan to ensure that you are maximizing each opportunity for awareness, engagement, and support.

For accommodation requests, please contact us at [email protected]. Advanced notice of at least 10 days is appreciated.

About the Presenter

Sally Compton, Executive Director, Think Wild Sally is a dedicated and strategic leader in the environmental non-profit field with a proven track record of leveraging marketing and PR strategy to advance and scale organizations. She spearheaded the capital fundraising, construction and launch of Think Wild, a 501(c)3 non-profit wildlife conservation center in Bend, OR, which now provides wildlife rescue, education, conservation, and habitat restoration services to five counties in Central and Eastern Oregon. Sally is the recent recipient of the “Emerging Leader Under 40" award from the Bend Chamber’s 2023 Business Excellence Awards. In addition to leading Think Wild, Sally provides digital marketing and business consulting services to a variety of local organizations and businesses, including Axiology Beauty, Oregon Sea Grant, and Travel Oregon. She also serves on the board for the National Wildlife Rehabilitation Association as the Marketing Chair. Prior to Think Wild, Sally led communications, marketing, and events for the Oregon Coast Aquarium and worked to support conservation outreach and education at the Cornell Lab of Ornithology. She is a graduate of Cornell University with degrees in Evolutionary Biology and Business Management. In her free time, Sally enjoys taking advantage of all of the incredible outdoor activities that Bend has to offer, including skiing, mountain biking and backpacking with her husky.

Thank You Sponsor and Supporter

Friend Sponsor: First Interstate Bank
Foundation Supporter: The Kinsman Foundation

Cost

$40 NAO Members
$60 Nonmembers

This event is Member Pass eligible.

NNCO Member Pass holders may register for events within this specific network. Your unique discount code may be used for ten registrations (per pass). Passes are shareable across your organization.

If you have any questions or trouble registering contact [email protected]. 

Location

Please note: NAO will follow the masking guidelines of the venue in which we are holding this session. To make sure you have the most accurate information, all registrants will be notified of the venue-specific policy in advance of the session.