Yes, but Will It Work?: 10 Steps to Actionable Results in Social Media

About this event

Trisha Mead, Marketing Director
Arciform LLC

Lunch & Networking at 11:30
Presentation at 12:00

The goal of this session is to help you develop a strategy for achieving measurable results in support of your organization’s mission through social media. Whether your goal is to build advocacy around a social justice issue or generate year-end donations from new first time donors, this session will show you how to construct a strategy that will yield actionable results, growing your community and helping you refine your communication efforts across all of the platforms you use to connect with your constituents. We’ll look at how to create stories and images that will inspire engagement from your target community, and then how to measure the results of that engagement in ways that best serve your mission and goals. Finally, we’ll look at how to report on those results in order to educate and inspire your key stakeholders and improve the outcome of future social media campaigns. This session will take you step-by-step through a methodology that will work for whichever social media platform best fits your target audience and communication goals.

About the Presenter

Trisha Mead is Marketing Director for Arciform LLC, a design, restore, remodel group in Portland. Trisha has spent the last 14 years cultivating new audiences for each organization she has worked for, including the Oregon Ballet Theater, Artists Repertory Theatre, and Portland Center Stage. She has also served as the Board Chair of the Portland Area Theatre Alliance, where she was the Founder and first Festival Director of Portland’s annual city-wide festival of new work, Fertile Ground. Trisha regularly contributes to local arts blog Art Scatter, the national arts blog 2amtheatre.com, as well as the ongoing Twitter conversa¬tion about arts and audiences at hashtag #2amt. In 2011 Mead was invited to be an official blogger for the New Play Institute Convening: From Scarcity to Abundance at Arena Stage in Washington, DC. You can follow her on Twitter @trishamead.

About the Network

Each session of the Rogue Valley Nonprofit Training Series is designed to strengthen your development and leadership skills while providing field-tested concepts and tools to take back to your organization for implementation. In addition to skills development and meeting with the experts, each session allows for networking and peer coaching in a collaborative learning environment.