Kelli Matthews, Account Director & Digital Strategist
Turell Group
Continental Breakfast & Networking at 8:30
Presentation at 9:00
In this session, the Turell Group will review the basics of both media planning and interacting with reporters for nonprofits. Below are the topic areas of focus.
Media Planning:
- Set goals
- Measure objectives
- Establish strategies
- Implement tactics
- Follow key messages
Media Interaction:
- Build relationships
- Write releases
- Pitch stories
- Hold events
- Prepare for interviews
About the Presenter
The Turell Group specializes in marketing communications. Kelli Matthews has worked in the industry for many years and is also a public relations instructor at the University of Oregon’s Journalism School. She is adept at media planning and interacting with reporters.
About the Network
Each session of the South Willamette Valley Nonprofit Network is designed to strengthen your management skills while providing field-tested concepts and tools to take back to your organization for implementation. In addition to skills development, each session allows for networking and peer coaching in a collaborative learning environment.
Carmichael Room
2727 Martin Luther King, Jr. Blvd.
Eugene, OR 97401
Lane