About this event
This event is produced in partnership with Idealware. Registration is through the Idealware website.
REGISTER HERE
Email has proven time and again to be a powerful way to extend your reach and raise funds. The low cost and commitment—plus the chance to reach every reader with a personalized message—make broadcast email a sensible option for any organization. But how do you create engaging content that will make people want to open your emails? How do you write subject lines that motivate people to give? How do you tell your organization’s story in a paragraph? Join us for Email Fundraiser’s Toolkit, a five-week training presented by Idealware. This course will teach you how to create dynamic, engaging email campaigns and will discuss a few useful tools for getting your emails out into the world.
Through participation in this course, you will:
- Create campaign plans that factor in their message and target audience.
- Compose emails that capture and engage the people they want to reach.
- Identify which email and online donation tools are the best fit for their organization.
- Use email tools to draft, deliver, and track their messages.
- Define and measure success.
- Improve results through specific techniques and best practices.
Participants will also be given weekly “homework” assignments. Registration includes an invitation to join the live broadcast for each webinar, as well as a recorded version that participants can view at their convenience.
Schedule
All sessions take place Tuesdays at 10 a.m. Pacific Time and last for 90 minutes.
November 3: Getting Started with Email Fundraising—Storytelling, Goal-setting, and Your Calendar
November 10: Writing Effective Emails—Subject Lines, Donate Buttons, and Creative Content, Oh My!
November 17: Audience Participation—Building Your Email List
November 24: Tools of the Trade—Broadcast Email and Online Donation Software
December 1: Measuring Your Success—Metrics and ROI
About the Presenter
Sarah Beaulieu leads Idealware’s trainings on online communications, especially those with a focus on fundraising. As Founder of The Enliven Project, she brings 15 years of experience in fundraising and strategic partnerships. She served as Senior Advisor to the Opportunity Nation, a campaign to increase economic opportunity in America, and as the Deputy Chief Operating Officer of the University of Massachusetts Foundation and the Director of Corporate and Foundation Relations at Boston College, where she led a team responsible for raising $18 – 20 million annually. She also held fundraising roles at Brown University.
Cost
$175 NAO Members
$200 Nonmembers
Individual sessions are not available.
This event is produced in partnership with Idealware. Registration is through the Idealware website.