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How to Avoid Fundraising's Silent Killer: Donor Attrition (FREE NAO Member Exclusive!)

About this event

This is a FREE NAO Member exclusive webinar produced in partnership with the Firespring. Registration can be accessed on NAO’s Member Only Page. You must be logged in to access this page.

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Presenter

Jay Wilkinson, Founder & CEO, Firespring

In this session Jay will help us learn how to step off of the donor acquisition treadmill and start revving up donor retention. 7 out of 10 donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

Jay is ready to teach you:

  • How to establish a powerful and engaging web presence that retains donors
  • 5 donor metrics every nonprofit should measure
  • Why donors leave and what to do about it
  • 6 key drivers that retain donors
  • The 5 essential features of an effective donor database
  • Methods for creating repeat donors

You won’t want to miss this engaging and informative session led by Jay Wilkinson, one of America’s top-rated speakers, on the topics of nonprofit management, donor retention, marketing and online fundraising.

REGISTER NOW

You must be logged in to access the link to the registration page. Registration for this event is through Firespring, NAO’s partner for this training.

About the Presenter

Jay Wilkinson

Jay Wilkinson, has been actively involved in the nonprofit community his entire life. He sits on the board of several nonprofits and is an avid supporter of programs that provide leadership and enrichment programs for America’s youth. As a philanthropist, Jay has raised millions of dollars for nonprofit organizations. As an educator, he has trained thousands of fundraisers, marketers and nonprofit executives and has appeared on CNN and other national news outlets discussing the important role nonprofits play in the U.S. economy.

Jay is the founder and CEO of Firespring— a company that provides beautiful websites and essential tools to nonprofit organizations. Firespring helps nonprofits raise money, manage donors, organize volunteers and conduct events while presenting a powerful and professional online presence. Firespring is proud to be the only B-Corporation based in Nebraska and is on the quest to transform the business landscape by encouraging all companies to leverage their people and profit as a force for good.

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