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The Nonprofit Social Media Success Toolkit

About this event

This event is produced in partnership with Idealware. Registration is through the Idealware website.

REGISTER HERE

You’re on social media. Now what? Are you able to convert “likes” into donations and activism? Do you know what’s OK for your staff and community to post? Even if you have a presence on Facebook, Twitter, or LinkedIn and are diligently using blogs, photos, and videos to tell your story, bringing all these elements and channels together can be a challenge. Over six trainings we’ll show you not just how to be on social media, but how to be successful on social media. We’ll explore using social media for branding, deep engagement, and integrated campaigns, and discuss how to measure your social media impact. We’ll also walk you through creating a social media policy step-by-step.

Through participation in this course, you will:

  • Create and reinforce your organizations’ brands using social media.
  • Learn about strategies for engaging supporters and motivating them to act.
  • Learn how social media tools can work together to create an integrated campaign that promotes brands and causes through multiple channels.
  • Begin the process of creating a social media policy for your organization.
  • Discover tools to measure social media efforts, and learn to make this task effective and manageable.
  • Design a social media strategy.

    Participants will also be given weekly “homework” assignments. Registration includes an invitation to join the live broadcast for each webinar, as well as a recorded version that participants can view at their convenience.

    Schedule

    All sessions take place Tuesdays at 10 a.m. Pacific Time and last for 90 minutes.

    September 8: Branding Through Social Media

    September 15: Getting Beyond the Like: Using Social Media to Cultivate Deeper Commitment

    September 22: Integrating Social Media Channels (and Other Communication)

    September 29: Getting Started with Social Media Fundraising

    October 6: Measuring Your Social Media Efforts

    October 13: Creating a Social Media Policy

    About the Presenter

    Chris Tuttle leads trainings on multimedia and communications for Idealware. At Tuttle Communications, he provides online engagement strategies for nonprofit charity organizations, small businesses, and personal brands. Combining Tuttle’s experience as a community organizer with a website development background, Tuttle provides expertise that combines constituent relationship building, marketing, and technology.

    Cost

    $200 NAO Members

    $225 Nonmembers

    Individual sessions are not available.

    This event is produced in partnership with Idealware. Registration is through the Idealware website.

    REGISTER HERE