Identify Your Next Generation of Major Donors

About this event

April 6, 2016 | 8:00 a.m. to 10:00 a.m.

Presentation & Continental Breakfast at 8:00, Networking at 9:30

Ecotrust Conference Center, 2nd Floor | 721 NW 9th Avenue | Portland, OR 97209

Member Pass Eligible, $25 NAO Members, $50 Nonmembers

Presenter

Jeri Alcock, CFRE, West Coast Sales Manager, DonorSearch

Do you know the key predictors for major gifts? This workshop will provide you with the tools to maximize donations from individuals and identify your best prospects for upgrade, major gifts and planned gifts. Drawing on research, we’ll review the five key donor characteristics that have been demonstrated to predict major gifts. The data presented will help you to guide and evaluate your staff and fundraising program.

Some of the questions we’ll answer using evidence-based practice:

• What information about prospects can help predict future giving?
• Who should be targeted for major gifts?
• Who should be targeted for planned giving?
• What is the right ask amount?
• How many prospects do I need to reach my campaign goal?
• How do I know my fundraising staff is on track to grow our major gift program?

After this workshop you will understand the five key predictors for major gifts; you’ll be able to use your organization’s giving history to evaluate your best prospects for major and planned gifts; and assess how many prospects you need to reach your campaign goal. The session will include real-life stories of campaign hits and misses, a fair dose of good humor, and opportunities for participants to ask questions.

NEW Flash Consulting Sessions Available!

Fund development consultants Clarinda Hanson White and James Phelps will be available for complimentary 10-minute “flash” consulting sessions during the networking portion of this event. Availability is limited and offered on a first come first served basis.

About the Presenter

Jeri Alcock Jeri Alcock, CFRE, is a data crusader with 20 years of professional fundraising experience. After seven years as a fundraising consultant, Jeri established DonorDynamics, a prospect screening company that became part of DonorSearch in 2015. Jeri has led development strategy for SOLVE, Oregon Lions Sight & Hearing Foundation, and Community Action of Washington County. She has held interim positions with Portland State University and the World Forestry Center. She was an Associate Consultant for Nonprofit Association of Oregon for eight years and a founding member of NAO’s Interim Development Director Program. Jeri has led capacity building initiatives for Oregon Community Foundation, Meyer Memorial Trust and Oregon Opportunity Network. Jeri promotes a spirit of philanthropy and leads nonprofit entities in strengthening their organizations and furthering their missions through data-driven decision making. Jeri is passionate about helping great causes to find their greatest champions.