About this event
This event is provided by Mercy Corps Northwest
Demographics, competitive intelligence, market size — it sounds more intimidating than it is! Market research is simply a survey of your
business’s environment and the many opportunities to pursue. It’s time to
pair your entrepreneurial intuition with free, accessible data to create
strategic insights that will support your growth.
This seminar is an introduction to gathering and analyzing information
relevant to your business. Whether you’re a startup or established business,
there is a wealth of information to be discovered from the comfort of your
laptop. Ideal for business plans in progress, or for any entrepreneur looking
to bring more hard data into their business.
What we’ll cover:
An extensive overview of free market research resources available online Strategies for uncovering demographic statistics and industry trends
How to combine resources to answer strategic questions
Incorporating surveys, focus groups and interviews using the Human-Centered
Design model