Marketing: A Critical Tool for Development

About this event

Jim Gochenour
Director of Development
Living Opportunities


Lunch & Networking at 11:30
Presentation at 12:00

Jim Gouchenour, Development Director, will lead workshop participants through a session spanning great ideas, group discussion, and individual activities—all geared toward sparking innovation in the marketing practices of nonprofit organizations. Topics to be presented include: message and donor development tools, social media best practices, and marketing budget concerns.

To set the tone, Jim will present key definitions for the workshop conversation, and then showcase a real nonprofit organization’s own work in developing good marketing practices. Participants will begin to develop their own best practices by experimenting with some foundational tools that allow them to dive into the inner workings of their own organizations.

Included in the session’s toolkit:

• Samples of organization and donor questionnaires
• Marketing collateral like special events announcements, brochures, and annual reports
• Ideas on how to cultivate relationships and make the most of social media outlets

Every nonprofit organization can benefit from the content presented on how to approach marketing—from understanding the very basics to engaging in strategic planning.

About the Presenter

Jim Gochenour joined Living Opportunities in 2002 following an 18 year career in private business where he was involved in marketing, promotions, hotel convention sales, and trade show and fashion show production for Westin Hotels, Brittania Sportswear, and Union Bay Sportswear.

At Living Opportunities he has significantly raised annual giving, created a strong foundation for a multi-year giving society, and developed a base for a capital campaign.

He is also past president of the Rogue Valley Development Professionals.

About the Network

Each session of the Rogue Valley Nonprofit Training Series is designed to strengthen your development and leadership skills while providing field-tested concepts and tools to take back to your organization for implementation. In addition to skills development and meeting with the experts, each session allows for networking and peer coaching in a collaborative learning environment.